Today I was wondering who my audience is or should be – for online marketing and search engine optimization to feed the algorithms, and help like-minded people to find what they already now. I am partially going down this path in any case since we are in selective circles of our socialization. There is always a selection. But should I also think of a particular kind of person to adapt my small regular musings in order to assure a) that my blog is followed, b) that my returning readers aka listeners will always find the expected style and content and c) that they eventually recommend it to their peers?
But do I have to do anything anyway?